AI-POWERED MEDIA
Next Generation Creative and Programmatic
Gain control over your future of advertising and creative.
Hungry Robot is proud to be a part of the Miroma Group, servicing over 35 markets around the globe. We place a premium on clear, integrated global strategies. Strategies that transform brands on an international and regional level, while delivering targeted, insightful work in local markets.
We have international offices covering three principal regions: North America, EMEA and APAC
The next big thing in programmatic.
The next big thing in programmatic.
We make programmatic easy.
Boost your digital campaigns with our unique blend of programmatic expertise and creative strategy, fine-tuning every step of the customer’s marketing journey.
Impactful Creative
Our Performance Ads bring the data-driven conversion DNA of social into the Addressable TV landscape, at no additional cost outside of media.
What we solve.
Our goal is to provide intelligent ads for programmatic and CTV buying.
Shift creative to audience first. Traditional creative agencies often lack data-driven insights. We utilize relevant client data to produce ads that maximize performance.
Eliminate testing inefficiencies. We streamline creative testing by making it a strategic priority from the start. All creative includes diverse versioning and rigorous taxonomy for precise reporting and analysis.
Combat low purchase intent. Tackle the issues of low intent with high-performing interactive formats. We transform passive viewership into active engagement that boosts conversions.
Overcome personalization challenges.
Address the lack of personalization in TV advertising by delivering tailored content at scale. We leverage viewer data to make better personalized ads.
Data-Driven Creativity
Ingest Data
Ingest available omni-channel performance data to inform creative campaign development.
Smart Bidding
Bids are conducted on private marketplace deals, applying desired targeting and data segments.
Optimize
Bidding algorithms are facilitated. Impressions are served the consumer on their CTV device.
Analyze
Analysis is conducted and ads are optimized based on performance.
Programmatic, but smarter.
Reach highly targeted audiences at scale and optimize your return on ad spend across the internet with static, audio, and video ads.
Programmatic for the future.
Our campaigns are transparent, trackable, and brand-safe—and they drive measurable results.
Automation of ad buying and placements. Automated processes replace manual ad buying and placement,
increasing efficiency and accuracy.
Real-time data drive decisions. Ads are optimized based on real-time data analysis, ensuring timely
and effective targeting..
Targeting based on demographics, behavior, interests, and
more. Audiences are precisely targeted using various data, resulting in personalized and relevant ad experiences.
Better personalization, at scale.
71% of consumers expect personalized communication from brands. Programmatic enables precision targeting, accompanied with data-driven decision making. Easily reach your audience with personalized ads, at scale.
Premium inventory, without the price tag.
Level up your engagement.
Non-personalized ads struggle to effectively capture viewer intent, which is why we provide you with interactive formats to transform impressions into meaningful interactions.
We engaged Hungry Robot to improve our ad campaigns with performance creative. They are digital experts and always deliver above expectation.
CDO, Bruvi
3 min read
Data First CTV for Home Entertainment
Our mission was to extend the box office success of a film into its home entertainment release, targeting core audiences for maximum conversions in physical, digital, and streaming formats. We began by meticulously segmenting audiences, analyzing their viewership habits across both linear and OTT platforms.
Leveraging A/B split testing, we identified and scaled up campaigns targeting high-value segments, ensuring our marketing efforts reached the most receptive audiences. This was complemented by a robust data-driven approach, where we integrated insights from a variety of sources, including linear and OTT data, as well as targeted app downloads and usage patterns.
In our pursuit of cost-efficient and impactful reach, we strategically partnered with premier video platforms like Disney, CNN, BBC, ESPN, and CBS News. These partnerships were carefully curated to secure exclusive digital inventory, guaranteeing both fraud-free environments and alignment with our brand values. The result was a targeted, data-informed campaign that seamlessly transitioned the excitement from the big screen to home screens.
Our campaign delivered 8.3M impressions to 2.5M households, reducing costs by 33% and achieving a $7.42 CPM. Exposed households had a 338% higher conversion rate, leading to a 3.79x ROAS, well above the 1x standard.
3.79x
- conversion rate
improved ROAS
8.3M
- conversion rate
impressions
-33%
- conversion rate
reduced CPM